Yes, in Sliwils we celebrate Balck Fidray. BALCK FIDRAY . Yes, just like your mother would pronounce it. The woman who christened the London quintet the Span Guens or who can't tell the difference between Japanese food and the diminutive of Susana. A tribute to absurd humour: Tip and Coll, Faemino and Cansado, M. Rajoy.

Our shoelaces deserve a brighter, more original and fun concept, escaping capitalist traps and cheap marketing. What is Black Friday ?

Black Friday for you, who decided to have a child at 52 and now your back hurts even when you breathe. And of course, you're afraid of the weekend. That your child gets up even earlier than during the week. To the park at 7:53 in the morning. And he doesn't take a nap anymore, so you have to entertain him in the afternoon too. But no TV, eh, what will the other parents say if they find out that you've had him for 6 hours watching videos of other children playing with toys that you'll never be able to buy him? Man, yes, for you it is Black Friday.

But for us, NO, that's why at our Balck Fidray we don't offer "sales" or "discounts", but rather we GIVE AWAY. We get ahead of Christmas and give you what you deserve: some laces to look great at the company dinner.

And we'll also be doing you a favor because if your colleagues notice the accessory you're wearing, they won't notice the huge mess you're wearing, that you're greeting the same person twice, or that you're confusing the tall man in the office with a coat rack. Please be very careful with company dinners.

So, the SLIWILS BALCK FIDRAY comes with this…

2x1 on glasses cords

Sunglasses are not just for summer and since it is a pain to lose them, what better than to get a cord to hold them up. And if that cord is cool, with an original and daring print, even better. A flawless plan.

Get the product that has conquered the celebrities , the coolest accessory, be trendy with any of our models of glasses cords . And while our Balck Fidray lasts, by buying some, WE WILL GIVE YOU OTHERS, to look like a real star.

Mystery Gift Laces

The gifts don't end here, the offerings don't end here, there are more treats... Because with the purchase of shoelaces , we'll give you another pair. And they're not just any laces, they're mysterious laces, surprise laces... To get them, follow the clues, find them and add them to your cart. Because, as we've already said, after Black Friday comes Christmas, a time of happiness, love, gifts and surprises. And that's what we're going to give you.

Lace up your sneakers in style for what is coming, an end of the month in which even your family doctor will invite you to consume. Be strong, look him in the eyes and tell him: “I only wanted to get sick today, I woke up with a fever of 38.”

* One of the clues about the mysterious laces. You'll find more if you subscribe to our newsletter.

That's it, two free gifts. What else can we do for you? The tupperware for tomorrow? Take that package to the post office? Go and get the kid from judo? Look, one thing is making cords and another is laying cables. But anyway, if one day you're stuck, we'll send the intern to get the kid. No problem.

Happy Black Fidray !

PS: And Merry Christmas! if we don't see each other.